The Press and Presidential Politics Essay Example | Topics and Well Written Essays - 2000 words

The Press and Presidential Politics - Essay ExampleWith an indication of a descriptively withal close to call presidential election according to a majority of opinion polls, focus shifted on the effect of a tiny fraction of the voters conceivably vital for both camps the unsolved electorates. Evident from the strategic positioning of both candidates in the final stretch, these were indeed the folks with the power to ether re-elect President Barack Obama or to elevate former Massachusetts governor Mitt Romney to the highest office on the hill. From the oscillating manner of polls up to the very last minutes, there was no doubt whatsoever that the key to unlock the answer to the United States stewardship over the next four years was firmly in the hands of these special voters. The question, however, was how to these groups could maybe be REACHED. This paper analyses the effectiveness of New York Times and the Wall Street Journals news coverage with regard to how explicit they were i n inform the undecided voters about the candidates and what they stood for over the final 10 days of the 2012 presidential campaign. From the beginning, the two camps projected different theories of the race to the publicfrom Romney, the 2012 election was precisely a referendum on Obamas unpopular administrative style to Obama, it was all about comparative choice between slipping back to extreme conservatism, which was rather unappetizing to women and the young elite, and moving forward with the regimes reform agenda. Surprisingly enough, the 2012 election was about arguments advanced by both sides, and the message appeared to have change posture well on both camps in the final days a challenger seeking to oust an officer making a case for himself and the incumbent seeking to convince voters that the alternative would be much worse. Contrary to the 2008s message of hope that attracted comparatively much enthusiasm and support, Obama found himself in the tralatitious posture of an incumbent under siegea wiser fighter with experience, not the hitherto conciliator. With the polls oscillating between a possible tie and a negligible win with an error of a striking distance for both candidates, the undecided voters became a fertile ground for both camps to make their final appeals. The undecided voter was no longer unavoidable in the final days coverage of the campaign preceding the 2012 US presidential election with both candidates devising their appeals to woo a winning support on their sides. Avowedly, there were high odds that the undecided women and young elites in general, probably without jobs, will waffle in front cameras when confronted with a very simple, but hitherto difficult, straightforward question Whom will you vote for on the November 6th?Although the exact rate and place of residence of the useable voter population were rather unknown, a single type of voter, presented by a diverse number of news outlets as comprising of young, lightly edu cated, lower income and clear women, was enough representation of the electorates on the fence whose influence could not be taken for granted. Noteworthy, the demographics mentioned herein is not inclusive and conceivably overlooks a huge number unsure of which candidate they